This Father’s Day, Lamonte Harris is reflecting on the journey that changed his life. Navigating from the entertainment world as a hip-hop artist to now a well-respected sports agent, he looks back at the fuel and legacy of his career, and the family that inspired his next chapter.
Harris, CEO of Prominent Sports Entertainment, recently became certified to represent athletes in the WNBA, a move he says was motivated by both his personal and professional experiences.
Before entering the sports industry, Harris built his career in entertainment as a recording artist and entrepreneur. His transition into sports management began when he stepped in to help his nephew navigate the move from high school athletics into the college sports world, including managing NIL opportunities and understanding the business side of being a student-athlete.
What started as helping family quickly became a calling.
“Seeing firsthand how much guidance young athletes and families really need changed everything for me,” said Harris. “Then, being a husband and a father of daughters made me look even deeper at the opportunities that exist for women in sports and the importance of proper representation.”
Harris says the rapid growth of women’s basketball, increased visibility around NIL, and the rise of athlete branding make this an important moment for the sports industry to invest more intentionally in women athletes.
Along with representing athletes, Harris continues mentoring young players and speaking about sports business, branding, NIL, and career transitions. This Father’s Day, he hopes his story encourages other fathers to stay actively involved in helping their children pursue their goals and to build confidence in their future.