NICE CROWD, the company behind the American Black Film Festival (ABFF), announced on August 13, 2025 the launch of the ABFF Pop-Up Tour, a new national initiative bringing the energy, creativity, and community spirit of the acclaimed festival to four major markets across the U.S. this fall. The ABFF Pop-Up Tour kicks off in October 2025 at AMC Theatres in New York City, with a stop scheduled in Dallas in November. Now approaching its 30th year, ABFF is expanding beyond its flagship annual Miami Beach event to extend its mission of cultural equity, creativity, and access to communities nationwide. The Pop-Up Tour will feature award-winning independent films, celebrity conversations, and curated panels—including BOB Talks, an inspiring speaker series spotlighting Black-Owned Brands. Designed to meet audiences where they are, the tour activates cities where Black arts and entertainment communities live and thrive. The 2025 Pop-Up Tour is launched with national support from Founding Sponsor Ally Financial.
“For nearly three decades, ABFF has been a cornerstone for showcasing and elevating Black storytelling,” said Jeff Friday, ABFF Cofounder and CEO of Nice Crowd. “The ABFF Pop-Up Tour is a natural evolution of that mission—a mobile cultural movement designed to expand opportunity and deepen connection. By bringing the ABFF experience directly into local communities, we’re creating new spaces to discover talent, celebrate creativity, and unite through the power of film and shared culture. We’re excited to partner with Ally Financial to help bring this vision to life.”
ABFF POP-UP TOUR (October 2025 – December 2025)
The ABFF national tour will bring programming and spirit to these four key U.S. markets:
New York – October 25–26 | AMC Lincoln Square
Atlanta – November 8–9 | AMC Madison Yards
Dallas – November 15–16 | AMC NorthPark
Los Angeles – December 13–14 | AMC The Grove
MIAMI BEACH, FLORIDA – JUNE 13: Forever with Mara Brock Akil during Day3 of the American Black Film Festival at New World Center on June 13, 2025 in Miami Beach, Florida. (Photo by Aaron J. Thornton/ABFF)
“Ally honors the remarkable talent and creativity showcased at the American Black Film Festival Pop-Up Tour as a part of our long-standing commitment as a true ally to Black and brown creators and artists,” said Erica Hughes, senior director, Ally Marketing. “Elevating their voices, sharing their experiences, and celebrating the unique gifts they bring to our communities is a key piece of Ally’s mission to serve everyone as a financial ally.”
Additional details and programming announcements will be released in the coming weeks. For updates, visit www.nicecrowd.com and follow @ABFF on Twitter and @AmericanBlackFilmFestival on Instagram and Facebook.
