It’s the one time of year where the tackiest will fly high, and the uglier …
Being an entrepreneur is difficult enough without the hot summer days distracting you. Those long, sunny days can make it hard for even the most motivated people to remain focused on the task at hand. But the sunshine isn’t an excuse to let your business get pushed aside. As an entrepreneur, it’s important that you’re always making efforts to grow your business. So here are a few tips to help you stay motivated this summer.
Even in the summer, it’s important to make a schedule and stick to it. But if you want to enjoy the sunshine, try changing your hours. If you want a three-day weekend every weekend, then work longer hours at the beginning of the week. Or work earlier in the morning so you can have the afternoon off. No matter what your hours are, set a schedule and stick to it. If you just try working whenever is convenient, you won’t get as much done as needed.
If you need a creativity boost, try taking your work outside. Not only is taking a walk a great way to sharpen your attention and wake you up, but a change of scenery can do wonders for your work ethic. Whether you’re brainstorming, having a phone meeting, or replying to emails, getting outside and getting active is a great way to stay motivated.
If summer is a bit of a downtime for your business, try taking a break from your usual work. You can use this downtime to network, map out marketing campaigns, or re-do your website design. Ensuring your website looks its best is especially important seeing as how 96% of consumers say they trust a site because of design rather than content. So you should use this time to get organized and maybe even learn something new.
Summer is also a great time to schedule meetings and events if possible. Or if you have nothing scheduled, you can create some awesome visual and oral presentations for future meetings. With people remembering 65% of what they saw or heard from a visual and oral presentation three days after an event, it’s important to have attention-grabbing presentations ready to go. It’s better to be too prepared than not prepared at all, and you never know when an opportunity to pitch your business is going to arise.
But while it’s important to keep working and stay motivated, it’s equally important to take time for yourself. Set aside time each week to do something unrelated to your business to keep your mind fresh and undistracted.
Entrepreneurship is more common than ever. With the U.S. Patent Office receiving six times as many applications as it did almost forty years ago, more people are taking the initiative to be their own bosses and come up with new ideas. But just because it’s more common doesn’t mean it’s any easier.
So just as it’s important to enjoy the sunshine, it’s important to stay focused and keep yourself up to date on the latest business news. For example, you could read this Online reputation management article to find out how to tackle new threats to your business’ reputation. Hopefully the tips above will help you enjoy the summer and help your business flourish at the same time.