The pandemic has changed the way many women view beauty. The focus for 2021 is on embracing your natural beauty with low-maintenance, no-fuss looks. Look for these trends to be everywhere this spring.
LED Light Treatment For Skin Problems
LED lights are being used in more than just light fixtures! Since 2019, LED Lights have been used by about 53% of consumers around the globe for lighting, however, they’re now being used to treat a variety of skin issues, including acne, inflammation, wrinkles, and fine lines. It is safer and uses no ultraviolet lights to increase collagen and heal the tissue, leading to smoother healthier skin. This therapy has been used to improve age spots, wrinkles, and acne. Red light treats the outer skin and helps stimulate cells that help with new skin growth. While blue light targets skin glands that produce oil while killing bacteria that cause acne. Other skin conditions this therapy is used to treat are eczema and scarring. It can also be used to heal wounds. There are many options for LED light therapy masks you can buy to use at home, but treatments are also offered by dermatologists.
More Sustainable Beauty Products and Packaging
Beauty products will have more natural and bioengineered ingredients, with many products made in a lab instead of depleting plants and natural resources. The amount of waste in landfills is increasing, so more efforts will be made to design eco-friendly packaging that breaks down or can be reused. Many companies are making beauty products using bio-degradable products and recycled plastic.
Hair Care
Despite a global pandemic, haircare is still an important part of our routines, with 88% of women saying their hair has a direct effect on their confidence. Because of this, more products are hitting the market for scalp health and to treat thinning hair, including more natural, plant-based formulations. More and more people are looking for easy, low-maintenance hairstyles that embrace natural texture. Curls, short hair, and bold hair colors will be trendy too.
Makeup Trends
In 2021, more women are moving away from heavy foundation and going for a more natural, dewy look for their skin. Bright, bold colors are in, with colorful mascaras, statement lips, and vibrant eyeshadow colors. More women are also embracing their natural thick, fluffy eyebrows. Beauty companies are also creating more natural products and are becoming more inclusive with products for all skin tones.
The use of technology in the beauty industry is rising, with apps being developed to analyze skin and hair. With more people buying products online due to the pandemic, research has become an integral part of the shopping process. An estimated 61% of all consumers research products before making the decision to buy, looking to reviews, instructions, and beauty influencers before making their selection.
Spring is a perfect time to breathe new life into your beauty routine. Freshen up your look and incorporate these trends into your 2021 style.
