Beauty Live, Galleria Dallas‘ two-day electrifying celebration commemorating the cosmetics industry, is set for an epic …
Hey glam girls — go green. Not green with envy (well maybe), but eco-green with the vegan, socially conscious nail lacquer brand Chrome Girl. And to spice things up a bit, and all for social good, is the ultra-glam partnership between reality fashion star E.J. Johnson (E!’s #RichKids of Beverly Hills) and the founders of Chrome Girl.
Get ready to paint the town divas and celebrate fabulously, as E.J. recently launched his exclusive nail polish color “Jaded” — and of course it’s an envious shade of green.
If your guilty pleasure is all things reality TV and pop culture, then the huge topic swarming the #RichKids show, involves E.J. Johnson’s quest for re-branding following his dramatic weight loss transformation.
Publicly desiring to step into his own and away from the “Magic Johnson’s son”-stigma, the larger-than-life media personality is taking steps to create his own fortune and uniquely designed path for the future.
But with all things considered, this #RichKid has his hands in many projects, but chose first to give back with his newly minted partnership with Chrome Girl.
“I am so thrilled to be collaborating with Chrome Girl. Not only is the product fashionable but it is free of harsh chemicals and in one coat you are ready to go!” said Johnson.
E.J.’s exclusive nail polish color “Jaded” is vegan, chemical free, and made in the USA. Available at beauty and specialty stores worldwide or on www.chromegirl.com for $14.00, 100% of proceeds will go to benefit New York City’s LGBT Center, a non-profit organization that empowers people to lead healthy, successful lives. The Center “celebrates diversity and advocates for justice and opportunity.”
Make sure you stay tuned to E!’s #RichKids of Beverly Hills to get the behind the scenes action of E.J.’s collaboration with Chrome Girl and to see the glitz and glam from his exclusive launch party.
Photos used courtesy of The Loft Agency. E.J. Johnson photos credit: Michael Simon for Star Traks Photo.