A social media presence is mandatory for everyone who wants to reach their audience and make a statement. If you want to do this with your law firm, have a look at the tips below which you can use to brand your law firm on social media and build an engaged audience.
Claim Your Name
The first thing you need to do when branding your law firm is to claim your name on all the social media platforms where you intend to push your brand. This will depend on the image you wish to portray, as different platforms have a different feel and will also have a different crowd around them. Make sure that you own your law firm’s name on all major platforms so that if anyone should try to find you, it will be easy for them to do so with a simple search of your name. If you find that the exact name is taken on a certain platform, try to find out from the current owner if they can be persuaded to sell it to you at a fair price. This way, you will be visible across all social media platforms.
Post High-Quality Content
The foundation of your social media strategy is to post high-quality content every time. These could be images of your offices, your team at work, or even a quote or piece of advice. With the internet awash with free stock photos and quality images, you never have to skip a day of posting because there will always be something to post about. You should just make sure that everything you put up is correct, informative, and looks good. If you feel that you simply don’t have the time to curate content and arrange posts, you can hire someone to do this for you and stay secure in the knowledge that the amount you pay them will return in the form of brand growth. This is true because it has been found that quality content can give a blog’s traffic a boost of up to 2,000%.
Target the Right Audience
As mentioned, different platforms have different crowds attached to them. This means that depending on your area of specialization, you may want to target a specific crowd over another one. If your law firm specializes in assault and such, you may share information such as the fact that intimate partner violence accounts for about 15% of all the violent crimes committed in the U.S. on your social media pages. This and similar facts will enable people to understand what your firm handles, and you will have an easier time attracting the right clientele.
Another tip that will help you grow on social media is to stay consistent. Use your brand and logo for all official communication and display it across your pages. This will make it easy for people to identify you on social media and you will create a solid reputation. It will look professional and make it easier for people to trust that you can deliver and that you are actually who you say you are. When people see the consistency, they will understand that you spent time on getting your brand where it is and so you can be relied on to deliver.
Make Content Personal
Finally, it’s a good idea to make the content that you share personal. Doing this will make it easy for people to identify with your brand and they will feel like they can trust your firm to help them through a legal issue they have. It may take some practice, but you generally need to find the right words to caption your posts with and the rest will follow.
With these five tips, you’re ready to start branding your law firm on social media. Treat it like any other serious business, even hiring a team or professional to help you out. When you do it right, you will start to see the results and you will be glad you made the effort.