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The holiday season is just around the corner, and for many small businesses, that means the race is on to capitalize on last-minute gift-buyers. While we may be past Black Friday, that doesn’t mean it’s time to relax. The right social media and digital marketing tricks can ensure you do more than just survive the holiday season; instead, use these tips to thrive through holiday shoppers.
Go Organic With SEO
When it comes to getting your business discovered, one of the best strategies is to use organic traffic over paid advertisements. Today’s consumers are smart and can recognize a paid ad when they see one. Instead, focus building and updating your website for the holiday season to capitalize on search engine marketing. The right keywords and content will have you ranking higher for local search results, leading to increased organic traffic to your website. Organic SEO is over five times better than paid search ads, so now is the perfect time to get working on updating your blog content.
Use All Platforms
While many people have a preference for one social media platform over another, it’s important to utilize as many social media sites as you feel comfortable with. The logic on this is fairly simple. The more active you are on a website, the more people will see you, and the more websites you’re on, the larger an audience you’ll have. Make sure you’re keeping your social media presence balanced between websites as well – you’ll be able to reach users this way regardless of what platform they prefer.
Don’t Forget To Respond
Finally, make sure you’re engaging with your audience regularly. While this tip is applicable year-round, it’s especially important during the holiday season. You’re more likely to have first-time customers asking questions on your profiles and pages, and a fast response time creates a powerful and memorable first impression. Staying engaged and responsive shows that you care about your customers, and it also keeps your posts appearing on customers’ feeds.
The holiday season is full of marketing opportunities for your small business, especially when it comes to online marketing. Get your social media pages cleaned up as quickly as possible to make the most of 2019’s winter holidays.