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NYX Professional Makeup Continues Expansion to Dallas NorthPark Center

August 23, 2017

It wasn’t too long ago that we announced the latest round of NYX Professional Makeup store front openings for Dallas/Fort Worth. Now, the Los-Angeles based brand will mark its territory at Dallas’ NorthPark Center, as it looks to open its 38th store in the U.S. (second in DFW) on Friday, August 25th.

Clear your calendar, and mark your weekend “Booked”, to celebrate the ushering of NorthPark’s latest beauty addiction with a round of grand opening activities. The official ribbon cutting will commence at 10AM on August 25th, followed by exciting prizes, limited-edition collectibles, on-site makeup demos, and giveaways, going on through August 26th.

Be the first 100 in line on either Friday or Saturday and win a free limited edition brush cup. Plus, receive a free mini train case for your NYX Cosmetics haul priced over $75.  And there’s even more… For all guests who spend over $25, take a trip to the NYX Professional Makeup pop-up beauty lounge where you will indulge in free henna and lipstick applications and complimentary illustrations on your NYX train case.

NYX Grand Opening Stonebriar Centre Frisco

Despite the buzz with grand opening festivities, NYX Professional Makeup will stay true to its high-quality and cutting edge digital concepts. Boasting the marriage of a hands-on educational environment with digital concepts, the new NorthPark location will similarly invite guests to stop by the makeup bar and interact with custom videos for the Lip Bar and Shadow Bar.

NYX Professional Makeup will feature a range of “classic, seasonal and on-trend cosmetics” — a cult favorite for pro makeup artists, beauty bloggers and influencers alike. Recognized for its high pigments and exceptional quality, the NYX global brand rightfully eases in place with the Dallas beauty market.

For more information on NYX Professional Makeup and its location of stores, visit


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