stuart weitzman gisele bundchen make that move campaign

Make That Move: Stuart Weitzman’s Viral Music Video Sparks Fan Controversy

September 21, 2015

Designer shoe king Stuart Weitzman and supermodel Gisele Bundchen have collectively given a new meaning to the phrase “walk this way,” with the release of Weitzman’s fall 2015 music video “Make That Move.” A supplement to the designer’s successful fall 2015 campaign, the mini-music video (directed by internationally renowned fashion photographer Mario Testino) hit social media waves earlier this month and the reviews were less than forgiving.

In the uptempo black and white film, Bundchen plays a dancer; all decked out in the quintessential leotard, and of course – a pair of Stuart Weitzman boots — the KoKo’s to be exact. Bundchen is the current face, or “the legs” of Weitzman’s fall campaign – all centered around what he is coining as the sexiest boots for the fall.

Gisele Bundchen Stuart Weitzman Make That Move

“This season, it’s all about the legs,” the Stuart Weitzman website reads. The campaign “embraces a distinctively minimalist aesthetic while manifesting the intimate relationship between a woman and her shoes.”

While this intimate relationship takes center stage in the “Make That Move” video, leery fans are citing that Weitzman significantly missed the mark. From a lack of proper focus on the boots, to an awkward attempt at the Electric Slide by Bundchen, fans lashed out against the now viral video. “Why not have someone who could actually dance make the commercial?” one viewer wrote. “I was not impressed with her performance,” wrote another.

stuart weitzman gisele bundchen make that move campaign

Supermodel Gisele Bunchen struts her stuff in Stuart Weitzman’s viral music video, “Make That Move.” Directed by Mario Testino.

But no one really said that the supermodel could dance, did they? Maybe it was the way she fiercely strutted into the dance studio, stretched her body out, and played with our emotions, making us think that a modern rendition of Fame was about to transpire.

But all in all, the controversy is trivial. While Bundchen’s dancing skills may need a touch-up or two, we applaud her bravery in trying. It’s way too often that excessive judgment is placed on those for trying things that lay outside their comfort zones. And it happens unnecessarily. In theory, the video is delightfully charming, warm, and just plain fun. If anything, we spotted a pair or two of Weitzman boots that are ultimate must-haves, along with Bundchen inspiring us to live freely, fearlessly, and to dance like no one’s watching.


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