Oh Baby! Jessica Simpson Launches Baby Collection at Babies R Us

WARNING: CUTENESS OVERLOAD WITHIN!

There’s one thing to be a boho babe, but even another one to be a boho baby — and oh baby has Jessica Simpson hit the nail on the head. Grab the kleenex, get ready for warm fuzzies, and feast your eyes on the new bohemian wonders “Desert Moon” and “Desert Fox”, the all new Fall 2016 baby and toddler apparel collections by Jessica Simpson, just recently launched at Babies “R” Us. If fringe, tassels, soft colors, and whimsical patterns tickle your fancy, then you will definitely want to read on.

A nostalgic nod to her Western roots, celebrity mom and business mogul Jessica Simpson partnered with Babies “R” Us to launch the adorable collection — one that truly highlights her Southern upbringing.

Ranging in price from $29.99 to $49.99, the collections will feature ensembles full of zip-up sweaters, fringed vests, flowy tops, western-inspired rompers, leggings, and more. Swoon!

And while most little girls just want to have fun with their fashion, the new “Desert Fox” collection is sold in matching sets to help busy moms coordinate flawless, effortless looks without all the hassle.

Be sure head over to our Facebook page to peek the new video celebrating the Jessica Simpson Baby Collection launch. To view more of the collection, venture out to a Babies “R” Us near you or browse online to shop the collection now.

Photos used Courtesy of: Babies “R” Us.