There are so many people venturing into the baking business, and this can make it hard to stand out as an individual business. Here are some tips on how to make your bakery stand out from the rest.
Create a Unique Brand
Setting yourself apart from every other bakery involves branding your business in an attractive way. This would involve making a logo that would give a lot of character to your business and attract more loyal supporters. Developing a clear vision statement of what your bakery intends to achieve also shows a lot of direction and will make people even more confident to order from you.
Consider wearing branded merchandise, like uniforms for staff, as it helps strengthen the brand. Also, your uniqueness is truly shown by what your values are, which should be emphasized when interacting with customers. Because most retail bakeries are now paying attention to this aspect of unique branding, it is anticipated that their sales will be elevated by almost 5% annually, which emphasizes the need to stand out from the rest of the market.
Decorate With Personality
It is very easy for your bakery’s decorating style to become generic. But what this does is make your service general and easy to replicate. So, in order to really develop a loyal customer base, find new and innovative ways to design your cakes. Try out ideas that are less likely to be done by others. This gives customers a good reason to remain loyal to you, as they know you provide a unique service they cannot find anywhere else.
Bake Homemade Products with Fresh Produce
Most people just like the idea of buying homemade items because it is believed that they are made with more care and love. Plus, fresh products amplify the flavor of your product. Using fresh fruits and vegetables, like strawberries, bananas, blueberries, carrots, and zucchini, make your products look very attractive to the customer and may actually boost sales.
Many bakeries don’t put fresh produce in their products. This is mainly because the fresh produce grows with almost 30,000 types of weeds and so many types of pests, making it difficult to grow yourself when you have a busy bakery to run. Therefore, it’s best to support local farmers and markets in your community and purchase fresh produce from them each week. Make sure you advertise your fresh produce-baked products, too. People love to see small businesses support one another, and customers will love your fresh products made with local ingredients.
Consider Doing Pop-Ups
Occassional pop-ups can be very profitable and will simultaneously help to advertise your brand. When you do a pop-up, make sure to choose a good location with many people around. Also, try to sell a variety of baked goods to give customers a wide range of options. You could also bring out some tasters to really increase excitement and interactions.
Effectively Market to Families
Most of your customers are likely to be more of families and less of formal businesses, hence the need to really market your products well to your target audience. Developing good customer relations is a great marketing strategy and will help to create loyal clients. You could do this by creating a database of the birthdays and special events in each family and offer your services to them when needed.
Most parents may also be a bit hesitant to buy baked goods because they may want to cut down on sweets. This is because the percentage of children with dental problems at a young age is at 40%, and it continues to rise rapidly. So, as a bakery, it is up to you to introduce healthier but tasty products that they won’t hesitate to buy. These could include savory pies, sugar-free cakes, and products with fresh produce!
These are some ways you can set apart your bakery from the rest of the market. Remember that your business is unique, and you need to market it with that in mind!