Coach Goes Rogue with New Pre-Fall Collection, Now Available in Dallas

May 19, 2016

Coach has got a brand new bag — well bags, and the fresh, new, funky aesthetics are something every handbag addict will covet.

In celebration of its 75th anniversary, Coach is unveiling its Rogue handbag for its first-ever Pre-Fall collection — one destined to be a signature classic for the American luxury accessories brand. Thoughtfully designed by Coach Executive Creative Director Stuart Vevers, the Rogue is now available in six Coach locations across Dallas and it’s already sweeping the fashion world by storm.

Ready to take a walk on the wild side?

Coach Pre-Fall 2016

Just last Fall, we slipped into a daze as Coach took it back to the basics — reclaiming its title of reigning elite in the luxury leather goods sphere. Channeling a bit of edge and shaking it up with sophisticated class, praises went up for the new direction of Coach — one sure to impress many a gals, from the Uptown fashionista to the Downtown rebel.

“Americans have cool,” Vevers commented. “It’s in their psyche. Like biker style — it’s eternally cool. I’m playing with things that we already know and have a nostalgia for, but I’m putting them together in a way that feels fresh.”

Chloe Grace Moretz Coach Purse

From studs and rivets, to appliqué playful accents, Coach goes ultra-rogue blending business with pleasure with the release of the Rogue handbag (available now), with additional Fall handbags coming in August.

Coined the new “it” bag, celebrities such as Chloe Grace (pictured left), Audrey Tautou, Soko, and Dree Hemmingway are already sporting the designer runway fave, and doing it with the perfect pinch of attitude.

Look for definitive details in this newly released bag, from spacious dimensions, suede-lined compartments, luggage-inspired handles, a “Kisslock” inner pocket, to prominent topstitching and more.

Coach continues its quest for distinction with the introduction of Rogue amongst many other notables entering stores August 1. We’ll take a cue from Stuart Vevers’ book any day as he describes this latest Pre-Fall collection.

“A little bad behavior. Rebelliousness. You need to be rocked a little.”

Coach Pre-Fall 2016 Collection

Well, you got us Stuart. We’re totally rocked with this one. Keep ’em coming.

Look for the new Rogue bag in 6 North Texas Coach locations: NorthPark Center, The Galleria, The Shops at Willowbend, StoneBriar Centre, Hulen Mall, and Southlake Town Square. For more photos from the new Pre-Fall Campaign, be sure to head to our Facebook page to view the collection.




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