A medspa has become an incredible phenomenon in wellness and beauty because it offers many benefits, including the best technology and the most experienced professionals. Many entrepreneurs fail to succeed in the medspa business in their first year due to common mistakes that can be avoided. Statistics have it that few companies survive their first five years of operation. The number is estimated to be 50%. However, if you are interested in establishing your medspa, here are five ways you can follow to ensure the success of your medspa in the first year;
Hire a Medical Director with Experience
There is more than enough work to do just caring for clients and seeing patients, so you don’t need the additional stress of knowing that your medical director isn’t doing what they should be. Whether directing clinical research or sitting in on surgeries, if you choose someone who has limited experience in dermatology or plastic surgery, things are almost guaranteed to go wrong. Therefore, this individual has to carry relevant experience in whatever they specialize in. For instance, if they deal with Hydrafacial treatments, they should incorporate it well with other forms of treatments within a reasonable period. This is because Hydrafacials treatments integrate several different skincare treatments within a span of 30 to 60 minutes. In this case, they should be able to deliver as expected. Remember that you want this person to succeed because they will also represent your success as the medspa owner.
Perform Necessary Due Diligence Before You Open
You might think that running an online search would be enough to ensure your business’s success, but think again. Your medspa needs to have a lot more going for it to succeed truly. For example, you want to ensure that the staff is thoroughly trained and certified in laser hair removal/IPL or other cosmetic procedures before accepting clients. Also, no medspa can survive without having state-of-the-art equipment and a service menu.
Take Care of Your Employees and Keep Them Happy
Employees are the backbone of any business, and when it comes to a medspa, employees will make or break your success. Every employee in your spa should be treated like family. They should feel respected and appreciated because their job is not easy, and they need both encouragement and motivation to do well every day. Moreover, as the employer, you should treat them equally when it comes to exercising their rights. For instance, if employees succumb to accidents, the law allows them to inform their employer that they sustained injuries up to 20 days from the day the accident occurred. The workplace should be a safe place for them. When you take care of your employees, show respect for them and motivate them to work hard, it will reflect on your business as a whole.
Think like A Client
No one would expect you to build every piece of equipment yourself just because you’re an expert in lasers. Yet many times, it’s tempting for a neophyte medspa owner to try doing the work themselves, especially when there is so much else going on. However, it would help to avoid the temptation to hire an expert or contract with a manufacturer. There are indeed some pieces of equipment you should learn how to operate yourself, but for these folks out there, consider outsourcing work if your medspa doesn’t have the time and expertise needed to run the business effectively.
Use Marketing Experts for Specific Projects
It is excellent if you can be good at everything related to marketing and advertising since it seems like most successful businesses these days rely on word-of-mouth referrals. Unfortunately, though, sometimes even the most effective promotional techniques such as social media marketing can fail. This is where using specialized marketers can be helpful. You want someone who knows how to get your business in front of the right audience, but also someone who knows how to measure results effectively.
One of the most important things that you can do is ensure success for your medspa. In this article, we gave you five ways to achieve this goal as a first-year medspa owner. Each section had more specific advice on what to do and why it would be beneficial. By following these rules, not only will you have more business, but your staff will enjoy working with you, which is the best thing possible for a successful medical spa.