Any business, including an orthodontic practice, can benefit from good marketing which can help bring in new patients and improve ties with the existing ones. In order to reap the benefits, there are many strategies that you can employ, and it is not a one-size-fits-all situation. Read the five pointers below to get an idea of where to start and how to do it.
Build A Community on Social Media
A majority of people are on social media nowadays. For this reason, marketing your business on social media is a great way to start. When you use trending hashtags and have fun with it, people will respond quite positively to you. The more people engage with your accounts, the more success you will likely experience in making conversions. With up to 99% of the businesses in America considered to be small businesses by the Small Business Administration, you can wear this tag with pride as you venture into the market.
Have Lunch With Dentists in Your Area
Apart from online socializing, physical socializing and networking is also a great marketing tactic. When dentists and their staff know you at a personal level, they are more likely to recommend your services to people. When having the lunches, do not make them a rushed affair by having to rush back to the office, but rather clear your schedule for the event. People are bound to be more welcoming of you if they do not feel like you are only doing things to serve your own interests, but have a genuine intention to spend some time with them.
Offer Flexible Financing
Orthodontic services can be costly sometimes, and this can put off people who need them. If you offer online payment options and flexible financing, however, your services will become attainable to many more people. There are several institutions you can work with to put in place a reasonable service and therefore get the best for both your patients and your practice. As many as four million Americans are currently wearing braces, and making them more attainable to people who need them will see this number go up.
Communicate With Your Patients
Patients will appreciate it when you keep in touch with them, and calling is just one way to do this. You could also send emails and text messages, which many people will be more receptive to than phone calls, which may be made at a time when your patient cannot talk freely. Also start sending birthday cards, newsletters, Christmas cards, and more electronically. This will not only make it easy for them to be received, but it will also save you money.
Create a Good Website
With 77% of all prospective patients doing research through online search engines, you are missing out if you don’t have an updated, state-of-the-art website running. Make sure that your site is informative, easy to navigate, and professional, because it may be the first impression that many patients get of your practice. Enlist the services of a good content marketing team that knows about search engine optimization, Google Ads, and more. This will take the pressure off of you and your team, letting you focus on treating patients while they find you online.
With marketing in a state of constant evolution, some things are still the same as they were from the beginning. These include being a trustworthy and knowledgeable voice in your industry to get the public’s attention, and placing people at the forefront because customer is king, regardless of the field or niche.